7:6. Motivations for
In the early 1950s, the
"Do-It-Yourself" (DIY) craze hit America. (For details,
see entry on Walt Durbahn and/or Philip Creden's piece, "America Rediscovers Its Hands". Or, check out the 1952
woodworker's manual by Stanley Tools,
How to Work With Tools and Wood.)
the DIY movement sprung out of the impact on American society of the
recovery from World War II. Housing, in particular, was an issue,
largely because of demand for new houses by the 100,000s of redeployed
veterans. Numerous housing developments sprouted up, Levittown on New
York's Long Island being perhaps the most illustrious.
The Shoulder Trade
THE EDITORS OF TIME
[Time's online version]
Another online version
He was a Yankee, the very character of whom is, that he can "turn his hand," as he says, "to any thing."
John Neal, Brother Jonathan, 1825
In New England modern-day Yankees are indeed turning their hands to anything.
But so, too, are the Hoosiers of Indiana, the Sooners of Oklahoma and the
Cornhuskers of Nebraska along with Texans, Californians, New Yorkers and Iowans.
North, South, East and West, Americans have joyfully taken up a new hobby:
In the postwar decade the do-it-yourself craze has become a national phenomenon.
The once indispensable handyman who could fix a chair, hang a door or patch a
concrete walk has been replaced by millions of amateur hobbyists who do all his
work and much more in their spare time and find it wonderful fun. In the process
they have turned do-it-your-self into the biggest of all U.S. hobbies and a
booming $6 billion-a-year business. The hobbyists, who trudge out of stores with
boards balanced on their shoulders, have also added a new phrase to retail jargon:
"The shoulder trade."
The Compleat Handyman. In his home workshop, the compleat handyman usually starts out buying a
little $25 utility drill to act as a portable sander, buffer and saw. If he wants to make
furniture, he discovers he needs a bigger, stationary tool for ripsawing heavy pieces of
wood, buys himself an arbor saw for $150. Next he wants a jointer for cutting precise corners,
which costs him $130. Then he wants something to drill deep, accurate holes, and so buys a
drill press for $100. As he graduates to fancier work,
and starts putting intricate filigrees in his woodwork, he needs a jig saw, and that costs $65.
The heavy curved lines on his masterpieces now call for a band saw at $250. If his furniture
is to have legs, he must buy a lathe for $200 to turn them. And if he really wants to turn out
professional work (as he usually does), he looks around for a shaper to groove and plane it
precisely. That costs another $250.
To this the do-it-yourself addict also adds a paint spray gun with an attached air compressor
for $60, an exhaust fan to carry off the fumes for $20, plus a $200 collection of chisels,
wrenches, hammers, screw drivers, vises and pliers. For outdoor work he buys a $125 power
lawn mower, a $35 hedge trimmer, a $115 chain saw for work on his trees, a $250 tractor
to plow his garden and shovel snow from his driveway. By the time he is finished, he has as
much as $2,000 invested in his new hobby, and he can build anything from a toothbrush rack
to a ten-room house, and landscape the land.
of the outgrowths of this phenomenon was, for sure,
to save costs, the practice adopted by housing
contractors of arranging with the new owners to
make the house livable, but not complete, with the
idea that the new owners would finish the
among the new home-owners
of this policy of selling new homes in an unfinished condition was a greatly
increased practice of purchasing of
tools and materials, giving the owners skills in
Carpentry and Cabinetmaking, skills that
later were turned toward other types of woodworking
activities. [more on this later]