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Appendix 12: The Aesthetic Movement 1875 - 1885

 [under construction 7-08-07 -- this entry owes much to a variety of sources, many cited below]


The Aesthetic Movement emerged out of the design reform movement during the 1860s and 1870s, in which the chief impulse was "Art for Arts Sake".

I admit that while I had heard the phrase, "Art  for Art's Sake" all my life, I had not given it much consideration as a phrase with a history. Wrong again, of course!  It has a history, but how much to give here, merely to help others who -- like me -- don't know about the background of this phrase. Understanding the phrase, though, seems to help in understanding about the workings of the Aesthetic Movement, so -- sometime -- I will give some. In the meantime, Dorothy Richardson, "Saintsbury and Art for Art's Sake in England",  PMLA 59, No. 1 March 1944, pages 243-260, writes about the phrase's meaning during the Aesthetics Movement in England.

I also admit that while I have NEVER heard the phrase, "aesthetic craze" before, until recently I encountered the term in a book by William Dean Howells, -- Annie Kilburn -- page 717 of the Library of America edition. My suspicion aroused, intuitively, I looked further and soon found that, yes, the Aesthetic Movement was satirized by many critics in the 1880s: for one, Gilbert and Sullivan's Patience (1881). Another clue is the article, "The Aesthetic Craze," in the Jeweler's Circular and Horological Review 13, no 3 (April 1882), page 65 -- have yet, though, to actually read this gem. Still another is Regina Lee Blaszyzk's "The Aesthetic Moment: Chain Decorators and Consumer Demand, and Technological Change in the Pottery Industry," Winterthur Portfolio 29, no 2/3, pages 121-153 -- subscription needed.

A fever developed for collecting artistic works, and home interiors became expressions of artistic taste, generating the term, "Household Art". (Martha Crabill McClaugherty, "Household Art: Creating the Artistic Home, 1868-1893" Winterthur Portfolio 18, No. 1 Spring, 1983), pages 1-26) The underlying principles of the movement emphasized "art in the production of furniture".  A reaction to the highly elaborate products of mainstream Victorian taste, aestheticism stressed simple forms and uncluttered surfaces. Often, ornament was  placed asymmetrically.

At the Philadelphia Centennial Exposition in 1876, Americans were exposed to art objects from a variety of nations and times, thus style was much influenced by Japanese decoration, late 17th- and early 18th-century English domestic design, and blue and white Chinese porcelain. Where they could, designers included examples from Greek,  Persian, Moorish, Egyptian and other exotic styles. Elaborately, for those who could afford it, homes were designed and decorated through the collaborative efforts of designers, architects and craftsmen.  Typical motifs included sunflowers, fan shapes, peacock feathers, and bamboo.


As a movement, Aestheticism was seen as a reaction to the excesses of mid-century revivals. The aim was to reunite the beautiful and useful. Surface decoration became important, using motifs from nature. Natural forms -- simplified, stylized and flattened into patterns -- were combined, leading to the use of contrasting materials in marquetry and other flat surface decoration. While detail of surface decoration was intricate, color schemes were more subtle, so that the whole became a unified form when viewed from a distance. Furniture tended to be rectilinear?

Noel Riley Aesthetic Movement the elements of design, New York: the free press, 2003, pages 254-261.

A British and American phenomenon of the 1870s and 1880s, the Aesthetic Movement was a cult of beauty which sought to elevate the status of all objects to works of art.

Designers re-interpreted and combined sources, including historical periods and cultures, and exploited industrial processes, both new and established, to create an entirely new style.

The Movement began in Britain, where in the 1850s and 1860s the designers Owen Jones (1809-1874) The Grammar of Ornament: all 100 color plates from the folio edition of the great Victorian sourcebook of historic design London : Day and Son, 1856; reprinted New York : Dover Publications, 1987 and Christopher Dresser (1834—1904) Rococo revival furniture, illustrated in Christopher Dresser's Principles of Decorative Design. London. 1873 codified the theories which were to lie behind much Aesthetic design.

dresser's rococo revival furniture
 

(The image on the left comes originally from Christopher Dresser, Principles of Decorative Design London: 1873.)


 

Following the prescriptions of such public philosophers about taste as John Ruskin , Jones and Dresser embraced Nature as a central component of their aesthetic ideals.  Central to their philosophy was the idea that nature, together with the best designs of different eras and cultures (increasingly accessible through public collections and exhibitions, and studied in design schools), should serve as models to be appropriated and adapted by the modern designer for contemporary use.

Jones's The Grammar of Ornament (1856) illustrated various design sources, including. Greek, Egyptian, Islamic, and Chinese; and Dresser, a botanist fascinated by plant structure, developed a form of conventionalized plant-based ornament expressive of dynamic growth.

Both believed that design should be appropriate to function, expressed dramatically in Dresser's starkly geometric electroplated silver tableware; and also in fitness of purpose — for example, that the decoration of flat surfaces, such as textiles and wallpapers, should reject the illusion of depth in favor of two-dimensional patterning.


Japanese design profoundly influenced Aesthetic Movement designers (Dresser himself visited Japan in 1876-7). After the invasion of Japanese territorial waters by the American navy in 1853, interest in Asian materials, especially artistic, soared. Japanese artistic creations, especially blue-and-white ceramics, the Willow design, cloisonnés, ivories, bronzes, lacquers, and textiles, were shown at the international exhibitions in London (1862), Paris (1867), and Philadelphia (1876), and were available from retailers such as Liberty & Co., in London (around 1875). 

Manufacturers and craftsmen were drawn to the high quality of workmanship, and designers to Japanese geometry and abstraction, novel to Western eyes. Western design tradition was challenged by devices such as the apparently arbitrary cropping of shapes and asymmetry, with the result that, as Clarence Cook declared in his book What Shall We Do With Our Walls? (New York, 1880), even "the classic laws of symmetry and unity are no longer to be considered the absolute rulers of the field of decorative art." Japanese and Chinese forms were Westernized, as seen in the Japanese architectural elements adapted by E.W. Godwin (1833—86) to create his Anglo-Japanese furniture. Oriental shapes were adapted for use in ceramics, as were straight-sided vessels or shapes derived from Chinese metalwork.

Conversely, Western forms were orientalized, usually by the addition of Japanese motifs. Silver and plated wares were particularly strongly influenced by oriental motifs, led by Tiffany & Co. in New York. The influence of Japan was felt in Europe, particularly France, where Japonisme flourished in ceramics, glass, and metalwork. The horror vacui (fear of emptiness) characterizing most later 19th-century design was occasionally tempered by blank areas of space opposite an asymmetrically arranged motif, although taste often favored objects embellished with a profusion of designs associated with the Orient. These included animals (frogs, bats), birds (cranes, storks), insects (butterflies, dragonflies), plants (bamboo, pine branches, cherry blossom, chrysanthemums), objects (fans and circular family crests known as coons), and wave patterns. Other motifs were lilies, bulrushes, artists' palettes, easels, peacocks and peacock feathers, and sunflowers, which came to epitomize the movement.


The Aesthetic Movement reached a wide audience at the international exhibitions held between 1871 and 1878 in London, Vienna, Philadelphia, and Paris, and at the showrooms of furnishers such as Morris & Co. in London and Cottier & Co. in New York.

The movement was popularized by a series of house-decorating manuals aimed at the public, such as Hints on Household Taste (London 1868; Boston 1872) by the British writer Charles Locke Eastlake (1836-1906), which encouraged consumers to discriminate when furnishing an artistic interior while taking into account their individual means. Eastlake helped to popularize the reforming design principles of A.W.N. Pugin, Street, Shaw, and Seddon (see p.254) by advocating truth to materials and honest construction. Bruce Talbert (1838-81), in his Gothic Forms Applied to Furniture (Birmingham 1867; Boston 1873), provided the furniture trade with designs inspired by 17th-century Jacobean furniture, utilizing straight wood and revealed construction, and emphasizing surface decoration of inlays, low-relief, or incised carving which were taken up by the trade in both Britain and the United States. This Art or, as it became known in the US, Eastlake furniture, was often ebonized and included cabinets with a profusion of shelves to display Art objects. In the 1870s, Gothic and Jacobean designs were gradually supplanted by the English Queen Anne style and its American equivalent, known as the Colonial Revival, which predominantly drew inspiration from English 18th-century prototypes.


An unprecedented urban expansion, together with an increase in mechanized manufacture at all levels, created a strong demand as well as capacity for Art objects of all types. Even manufacturers not traditionally associated with advanced design employed freelance designers, or opened Art departments for the production of artistic furniture, ceramics, and metalwork, to mention a few. New or revived manufacturing techniques encompassed every sphere of production, and included an interest in artistic glazes in ceramic manufacture and the emulation of the oriental technique of cloisonné by metal manufacturers. New materials came into vogue: cast iron and rattan were increasingly used for furniture, and media such as stained glass and ceramic tiles were incorporated into domestic settings on a scale never seen before or since.


In his influential manual The House Beautiful(1878), the American Clarence Cook (1828–1900) stressed the importance of selecting from different periods and harmoniously combining disparate elements to create a coherent, beautiful whole. The remarkable stylistic unity which resulted was partly because many of the key designers produced work for the whole gamut of decorative arts such as Walter Crane (1845–1915), who designed furniture, ceramics, glass, metalwork, textiles, wallpapers, and book illustrations. Ceramic and metalwork design showed a typically eclectic approach and often blended different themes, so that a vase with a Persian shape may have had decoration of Japanese, Renaissance, or Egyptian origin – or all three. Unity was nevertheless also achieved because the appreciation of the sensory qualities of materials encouraged a new freedom in the mixing of media, resulting in painted panels, stamped leatherwork, ceramic tiles, and cloisonné panels being incorporated into furniture and clock cases, for example. Textiles and wallpapers benefited from the emphasis on flat patterning and the use of a variety of sources. They were produced in subtle secondary or tertiary colours, particularly green and gold, which aimed at a subdued and rich effect. The flat, flowing, and curvilinear naturalism of some wallpaper and textile designs were precursors to the French Art Nouveau, while a reaction against the rich density of Aesthetic interiors contributed to the reactionary simplicity and minimalism of much early Modernist design.


During the Aesthetic movement the laws of the market economy affected the production and promulgation of designs. Firms such as Morris & Co. built up archives of stained-glass cartoons which could be adapted to new commissions. Paintings by artists with Aesthetic leanings such as Albert Moore (1841–93) were copied from engravings and appeared on ceramics, stained glass, and other media in Britain and America, often without acknowledgment or permission. In an attempt to prevent copying of the designs for which they had paid, manufacturers often registered their designs at the Patent Office, indicated by a diamond-shaped registration mark on their goods. The cult of the industrial designer was bolstered by Christopher Dresser, whose name or facsimile signature appeared on a number of the pieces of metalwork and ceramics he designed.


Art Furniture of the 1870s developed from the Reformed Gothic of the 1850s and 1860s, a style advanced by a number of innovative architect-designers in England who "Reformed" or re-interpreted the Gothic style. The seeds were sown in the 1840s by A.W.N. Pugin (1812-52), whose simplest furniture designs show an understanding of the underlying principles of Gothic form and construction, ideas which were encouraged in the publications of the French architect Eugene Viollet-le-Duc (1814-79). In England the Ecclesiological Society advocated a return to early Anglican church ritual, leading architects including George Edmund Street (1824-81), William Butterfield (1814-1900), and William White (1825-1900) towards the massive forms of 13th- and 14th- century Gothic in their ecclesiastical and secular furniture. Often large in scale - it is sometimes called Muscular Gothic - this furniture featured revealed construction, architectural elements such as sturdy stump columns and chamfering, inlaid geometric decoration, and prominent hardware. At the London International Exhibition (1862), furniture designed or decorated by Richard Norman Shaw (1831-1912), William Burges (1827-81), John Pollard Seddon (1827-1906), Philip Webb (1831-1915), and William Morris (1834-96) showed the revived interest in medieval painted furniture.


By the late 1860s the Reformed Gothic style had laid the foundations for the Art Furniture of the 1870s. Two seminal publications, published and circulated widely in Britain and the United States, set the tone. Charles Locke Eastlake's Hints on HoUsehold Taste (1868) was aimed at a wide audience and addressed the importance of practicality in the design, construction, and decoration of furniture in the context of an artistic interior. Even more influential were the illustrations provided by Bruce James Talbert in his Gothic Forms Applied to Furniture (1867), which successfully drew on 17th-century English vernacular prototypes to reduce the massiveness of Reformed Gothic to a more domestic - and commercially successful - scale. Both publications paved the way for the popularity of Art Furniture.
In the 1870s a fashion developed for ebonized and painted furniture, stemming partly from the much-exhibited versions of a cabinet designed c.1871 by Thomas Edward Collcutt (1840–1924; see p.257). This cabinet boasted a Talbert-derived architectural framework with Gothic details, such as the canopy over the upper structure. The cupboard doors were inset with painted figurative panels and complemented by profuse shelves, one backed with a bevelled mirror to reflect the Art objects placed on it. There was none of the heavy carving that Talbert and Eastlake rejected, and much of the decorative effect was derived instead from mouldings.


These features were to be found on much Aesthetic cabinet furniture over the next fifteen years, when other items suitable for showing off objects, such as overmantles incorporating numerous shelves, and hanging cabinets also became popular.


Furniture designed during the 1870s also reflected the wide variety of influences to which designers were exposed. The marquetry devised by Owen Jones adapted elements from an eclectic range of sources including Moorish and classical prototypes. A knowledge of ancient Egyptian prototypes was demonstrated by the painter William Holman Hunt (1827–1910), who in 1857 designed a Thebes stool (named after the site of Egyptian excavations); similar designs were produced by Ford Madox Brown (1821–93) for Morris & Co. and were patented by Liberty & Co. in 1883.


An interest in Japanese art prompted W.E. Nesfield (1835–88) to design a folding screen with Japanese motifs in the late 1860s. Thomas Jeckyll, who incorporated Japanese motifs in his Jacobean oak furniture, exploited both Japanese and Hispano-Moresque themes in the attenuation and complexity of the built-in shelves he designed for the Peacock Room, named after James McNeill Whistler's (1834–1903) japanesque painted scheme. This led to Godwin pioneering a type of furniture influenced by oriental sources, published by the London cabinetmaker William Watt in Art Furniture (1877). Godwin's Anglo-Japanese style adapted decorative and constructional devices gleaned from Japanese prints illustrating domestic fitments and woodwork to create a series of highly rectilinear deal buffets. They were ebonized to resemble oriental lacquered furniture and were constructed from symmetrical arrangements of straight horizontal and vertical lines, achieving their effect, as he put it, "by the grouping of solid and void and by more or less broken outline." In these, and in his other Anglo-Japanese designs, surface decoration was minimal and confined to panels of embossed leather paper and geometric, incised gold lines.


By the mid-1870s the Queen Anne style, an inaccurate title referring to architecture inspired by 18th-century English design as well as other sources, had begun to influence furniture. Neo-Georgian pediments and complex glazed fronts appeared on display cabinets by designers such as Thomas E. Collcutt.


The revival of interest in 17th-century ornament, sometimes known as the Wrenaissance after the architect Sir Christopher Wren, led firms such as Collinson & Lock to produce delicately scaled ivory-inlaid rosewood cabinets. Godwin designed polished mahogany and walnut furniture with attenuated, curving lines and slender, tapering legs, lending objects an increasingly lightweight appearance. Meanwhile, the work of commercial firms, such as James Lamb of Manchester, produced furniture reflecting the latest fashions.


From the 1860s, furniture detailing became even finer and the complexity of cabinets increased, with more and more elaborate panels appearing in the work of H.W. Batley and Thomas Harris. Commercial firms such as James Lamb of Manchester blended the fashionable designs into their work. From the 1860s, the birth of the Adam Revival style, named after the 18th-century architect-designer, led many manufacturers to re-interpret or re-introduce forms of that period, often veneered with satinwood. The style gathered momentum in the 1870s and remained popular until beyond the turn of the 19th century.


I n the United States, the British design reforms of Talbert and Dresser were expressed in the designs of Frank Furness executed by Daniel Pabst in Philadelphia. Eastlake furniture, the American version of Art furniture, with its rectilinear forms, panelled construction, turned uprights, and spindled galleries, continued in popularity throughout the 1870s and 1880s. Renaissance decorative elements were also popular in the US, employed by firms such as John Jelliff (1813–90) in Newark, New Jersey. More innovative was the furniture produced by George Hunzinger (1835–98) in Brooklyn, New York, which played on the ingenious massing of complex turned elements. Materials popular in the US included bamboo furniture and imitation bamboo made from bird's-eye maple. The technique of woodcarving, less prevalent in British furniture, was employed in the naturalistic motifs adopted by the woodcarving school that flourished in Cincinnati, Ohio.


Opulent materials and skilled craftsmanship were also characteristic of much American Aesthetic furniture.


Herter Brothers of New York adopted a restrained stylistic vocabulary that drew on European – particularly British and French Empire – sources, often executed in ebonized cherry or gilded maple, with flat panels of intricate, sometimes asymmetrical, floral marquetry. The Anglo-Japanese style popularized by Godwin flourished in the work of A. & H. Lejambre, which manufactured tables with asymmetrical shelves and mahogany tops inlaid with mother-of-pearl and metal inlays. Other fashionable styles such as the Celtic and Moorish revivals inspired the furnishing of the interior of the Seventh Regiment Armory in New York (1879–80) by the Associated Artists formed by Louis Comfort Tiffany (1848–1933).


The Moorish craze of the 1880s and 1890s was popularized in Britain by Liberty & Co., and in the US by Tiffany & Co. After the 1876 Philadelphia Centennial Exposition, the counterpart of the English Queen Anne movement was echoed in the US by the Colonial Revival, inspired by its colonial heritage, which encouraged the re-introduction of 18th-century forms.